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If The Shoe Fits: You And Your Market

by Miki Saxon

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here.

5726760809_bf0bf0f558_mYou could be a

  • charismatic, visionary leader;
  • talented manager;
  • brilliant developer;
  • fine storyteller; and
  • able to raise multiple, large investment rounds.

You could still fail.

Why?

For the same reason nearly half of startups fail.

42% of startups fail because of no market need according to CB Insights.

Peter Drucker says it best.

Image credit: HikingArtist

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