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Golden Oldies: If the Shoe Fits: Making Your Company Socially Responsible

by Miki Saxon

It’s amazing to me, but looking back over more than a decade of writing I find posts that still impress, with information that is as useful now as when it was written.

Golden Oldies is a collection of some of the best posts during that time.

I wrote this in 2012 with high hopes that more bosses would move in Chris’ direction, with an eye to making their workplaces more socially responsible and individuals more aware of the world outside their little corner of it. Sadly, the importance of ‘me’ has grown considerably, dwarfing, at least in the media, those who strive to move beyond that narrow focus.

Read other Golden Oldies here.

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

5726760809_bf0bf0f558_mI met an interesting guy over the holiday.

“Chris” has a small startup in the financial services sector and is starting to gain traction.

He said it’s been an uphill battle and that he wishes he had spent the same energy doing something “socially responsible,” because it would be a lot more satisfying.

I’ve heard similar comments from other entrepreneurs and small biz owners.

Happily, this is one of those times it is possible to “have it all,” because all it takes is changing the way you look at the world.

Having a socially responsible business doesn’t require a focus on solving social ills and it certainly doesn’t mean forgoing profit—without profit your business won’t be around.

It does mean running your business in a responsible manner

  • pricing fairly, passing on savings whenever possible and never gouging
  • fair wages and other compensation
  • fair employee treatment (not playing favorites, etc.)
  • reducing your carbon footprint
  • community involvement and contributing whenever possible; and
  • believing that it’s not all about you.

None of this is rocket science and all of it makes good, profitable, business sense.

In fact, Chris and others who feel the pull to help fix the world would do well to read Richard Branson’s Screw Business As Usual to see how others are ‘doing well by doing good’.

Note: the unseen pause is between ‘screw’ and ‘business’, not between ‘business’ and ‘as’,

Image credit: HikingArtist

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