Companies and bosses have struggled over the last decade or so learning how to attract, manage and retain millennial workers.
Long before that they had to learn to manage Boomers — the original me generation.
This is a generation, after all, that thinks of itself as “forever young,” even as some near 70. Most of all, what came across onscreen as well as in Greenfield-Sanders’ portraits was an unapologetic affirmation of the essential Boomer mantra—yes, it is still all about ME.
Then came Gen X, the supposed slackers who are now running things.
For a small, and supposedly lost, generation, Gen X’ers have found their way to positions of power. (…)Gen X’ers, incidentally, are among the most highly educated generation in the U.S.: 35% have college degrees vs. 19% of Millennials.
We all know that everything moves faster these days — whether products, attitudes — or generations.
So, without more ado, meet Generation Z, which encompasses those born between 1995 and the early 2000s.
They present a new challenge to bosses, especially since they bear little resemblance to Millennials.
The question for most bosses and bosses-to-be is this: having finally wrapped their heads around Millennial dos and don’ts is it worth the effort to add Gen Z to the repertoire?
Actually, you don’t have much choice, since there are 79 million (and counting) of them.
Image credit: Kathryn Yengel