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Ducks in a Row: Say Hello To Generation Z

by Miki Saxon

https://www.flickr.com/photos/kathryn-wright/27567185716/Companies and bosses have struggled over the last decade or so learning how to attract, manage and retain millennial workers.

Long before that they had to learn to manage Boomers — the original me generation.

This is a generation, after all, that thinks of itself as “forever young,” even as some near 70. Most of all, what came across onscreen as well as in Greenfield-Sanders’ portraits was an unapologetic affirmation of the essential Boomer mantra—yes, it is still all about ME.

Then came Gen X, the supposed slackers who are now running things.

For a small, and supposedly lost, generation, Gen X’ers have found their way to positions of power. (…)Gen X’ers, incidentally, are among the most highly educated generation in the U.S.: 35% have college degrees vs. 19% of Millennials.

We all know that everything moves faster these days — whether products, attitudes — or generations.

So, without more ado, meet Generation Z, which encompasses those born between 1995 and the early 2000s.

They present a new challenge to bosses, especially since they bear little resemblance to Millennials.

The question for most bosses and bosses-to-be is this: having finally wrapped their heads around Millennial dos and don’ts is it worth the effort to add Gen Z to the repertoire?

Unequivocally yes.

Actually, you don’t have much choice, since there are 79 million (and counting) of them.

Image credit: Kathryn Yengel

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