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Ducks in a Row: The Cult Of Me

by Miki Saxon

https://www.flickr.com/photos/joannaleeosborn/9802436943/

The “cult of me” isn’t new.

Through time, all generations were self-absorbed, but due to sheer size, the Boomers are the original me generation.

Gen X wasn’t much better and in 1982 Steve Wozniak financed The US Festival. According to Glenn Aveni, director of a recently released documentary about the festival,

“Woz felt the 1970’s were The ‘Me’ Generation and that it was time for the world to embrace a less selfish credo, one of unity and togetherness.”

Great music, but little effect.

Millennials come next, slightly more of them (75.4 M to 74.9) and most happily carry on the focus on me.

Tech has driven that focus across all generations via selfies and social media to the point that for millions their experiences, meals and even their lives exist only if they constantly post them online and they are liked, shared, and retweeted.

There was a time when I allowed myself to be more than what could fit onto a 2-by-4-inch screen. When I wasn’t so self-conscious about how I was seen. When I embraced my contradictions and desires with less fear of embarrassment or rejection.

The focus on me has led to a focus on being happy — polls and articles measuring happiness, and comparing happiness.

Back in the day, the Boomers considered everything a challenge that must be overcome. Fast forward to now and Millennials, especially those in Silicon Valley, see the world as a series of problems to be “hacked” (modern times call for modern words).

Which, to put it politely, is a crock.

Andrew Taggart thinks most of this is nonsense. A PhD in philosophy, Taggart practices the art of gadfly-for-hire. He disabuses founders, executives, and others in Silicon Valley of the notion that life is a problem to be solved, and happiness awaits those who do it. Indeed, Taggart argues that optimizing one’s life and business is actually a formula for misery.

This is important, because, in many ways, it’s Silicon Valley that is shaping much of our world — even for those of us who choose not to actively participate.

But I doubt Taggart and his ilk will change that attitude or the obsessive focus on “my world.”

Scott Berkun, a former Microsoft manager and philosophy major who has written multiple business books on the subject, says philosophy’s lessons are lost on most in Silicon Valley. Many focus on aggrandizing the self, rather than pursuing a well-examined purpose. “If you put Socrates in a room during a pitch session, I think he’d be dismayed at so many young people investing their time in ways that do not make the world or themselves any better,” he said.

I never saw life as a challenge or a problem. I prefer a different mantra.

Life is a mystery to be lived — not a challenge/problem to be overcome.

It’s a happy way to live.

Image credit: Joanna Lee Osborn

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