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The Source Of Tech Misogyny

by Miki Saxon

https://www.flickr.com/photos/allaboutchase/3210937988/

Anyone looking at the data can’t avoid seeing that tech culture has a strong misogynistic streak.

It wasn’t always that way.

What happened?

Marketing happened.

Specifically, the marketing of computer games in the 1980s.

A lot of early computers were used for game playing,” Elizabeth Ames says. “Those games tended to be more aimed more at boys and men, so it was easy for boys to get a leg up in that area through gaming.

Consider the stats.

… in the 1970s and early 1980s. In 1984, 37% of computer science graduates were women, but those numbers began to drop dramatically in the middle of the decade. By 2016, that number had been whittled down to 18%.

Computers and games were not only marketed to males, they denigrated females (as did other toys, remember the Barbie “Math is tough” fiasco).

In the beginning Apple couldn’t crack the business market, so it went after the education market. When those kids grew up they were completely hooked on Apple and took that attitude into the workplace.

Jobs’ Apple was a master of brainwash marketing, so those kids also brought Apple attitudes with them, too.

The Apple personal computer that was released at the time was marketed specifically to boys (included teasing girls’ computer skills), as were a whole range of other consoles. This gave rise to male computing culture.

Those boys and young men grew up to start and run companies now.

And it’s those insidious attitudes instilled by all that male-centric marketing that became the cornerstones of today’s bro culture.

Knowing this, the current misogynistic streak isn’t all that hard to understand.

But that still doesn’t make it acceptable.

Image credit: Chase N.

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