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Ducks in a Row: Facebook — Racist or Just Dumb?

by Miki Saxon

Considering it’s 2016 the unbelievably racist targeted advertising choices offered by Facebook are hard to swallow.

facebook-screenshotHarder still are their explanations.

First, they claim to prohibit this kind of ugly targeting.

Facebook says its policies prohibit advertisers from using the targeting options for discrimination, harassment, disparagement or predatory advertising practices.

They claim that advertisers won’t misuse these options.

“We take a strong stand against advertisers misusing our platform: Our policies prohibit using our targeting options to discriminate, and they require compliance with the law,” said Steve Satterfield, privacy and public policy manager at Facebook. “We take prompt enforcement action when we determine that ads violate our policies.”

But their worst excuse is the old A/B test.

Satterfield said it’s important for advertisers to have the ability to both include and exclude groups as they test how their marketing performs.

Hence my question.

Is Facebook really so naïve they actually believe that the so-called “affinity choices” won’t be abused or, in the name of profit, do they just not care?

Image credit: Facebook via Pro Publica

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