Entrepreneurs: Good Ain’t Cheap
by Miki SaxonBack in June, when money got tight and investors started focusing on profits, instead of the emperor’s clothes, we considered why freemium isn’t an enterprise play.
Cheap doesn’t work, either.
Competing on price means keeping costs down.
Keeping costs down typically means skimping on headcount.
That skimping often happens in customer service/support.
Cheaper customer service frequently means online help or offshore outsourcing.
Neither option is known to keep enterprise users happy.
And while inertia may retain consumers, enterprise is quick to walk.
Like the man said, good ain’t cheap and cheap ain’t good.
Image credit: CB Insights