Home Leadership Turn Archives Me RampUp Solutions Option Sanity
 


  • Categories

  • Archives
 

Entrepreneurs: Musical.ly — Channeling Andy Grove

by Miki Saxon

In 1849 Jean-Baptiste Karr said, “the more things change the more they stay the same” and that’s still true today.

On the surface you wouldn’t think Musical.ly’s Alex Zhu Zhu and Intel’s Andy Grove have a lot in common, but you would be wrong.

Both created cultures that incorporate a critical attitude — paranoia —  although they look very different.

Andy Grove: “When I came to Intel, I was scared to death. I left a very secure job where I knew what I was doing and started running R&D for a brand new venture in untried territory. It was terrifying.”

Zhu Zhu: “The day we released this application to the market we realized it was never going to take off. It was doomed to be a failure.”

Musical.ly’s first pivot went from a video education app to a combination music/videos/social network that was catnip to their target early-teen demographic.

That led to growth, but it was slow growth, which the founders knew was leading to a slow death.

The a-ha tweak happened when they moved the logo and growth exploded.

They had realized that when people shared the music videos, the logo was cropped out on Instagram and Twitter. They repositioned it so now it was easy to see that it was a Musical.ly video.

Grove said, “Success breeds complacency. Complacency breeds failure. Only the paranoid survive.” (Grove’s paranoia did not condone bullying or a culture of fear.)

Zhu Zhu is far from complacent and keeps pushing and iterating faster.

“I think we have these scary moments all the time because you’re never safe. Even if you have tens of millions of users, you have to keep them always engaged. I think it’s better for us to be scared all the time rather than feel content that we built a successful product and now we can lay back.”

If you don’t care for paranoia, you can substitute a combination of never-ending mindfulness, objective reality as opposed to comforting assumptions and unremittingly honest feedback.

Image credit: musical.ly

2 Responses to “Entrepreneurs: Musical.ly — Channeling Andy Grove”
  1. KGNo Gravatar Says:

    So true. And sometimes even paranoia is not enough.

  2. Miki SaxonNo Gravatar Says:

    Then what would you suggest?

Leave a Reply

RSS2 Subscribe to
MAPping Company Success

Enter your Email
Powered by FeedBlitz

About Miki View Miki Saxon's profile on LinkedIn

About Ryan ryanrpew

About Marc marc-dorneles-cpcu-b8b43425

About KG View KG Charles-Harris' profile on LinkedIn

About Ajo View Ajo Fod's profile on LinkedIn

Clarify your exec summary, website, marketing collateral, etc.

Have a question or just want to chat @ no cost? Feel free to write or call me at 360.335.8054

Download useful assistance now.

Entrepreneurs face difficulties that are hard for most people to imagine, let alone understand. You can find anonymous help and connections that do understand at 7 cups of tea.

Give your mind a rest. Here are 2 quick ways to get rid of kinks, break a logjam or juice your creativity!

Crises never end.
$10 really does make a difference and you'll never miss it,
while $10 a month has exponential power.
Always donate what you can whenever you can.

The following accept cash and in-kind donations:

Web site development: NTR Lab
Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.