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Entrepreneurs: CB Insights

by Miki Saxon

CB Insights

Founders, closely follow those they wish to emulate, “names” they trust, peers, competitors, etc., mostly from the viewpoint of the media or their own self-generated content (blogs, articles, etc.)

In other words, content developed for either the entrepreneurial community or general public.

Whereas CB Insights was created to provide information to industry.

So in 2010, they launched CB Insights to use data, algorithms and predictive analytics to help customers answer questions about “what’s next?”

  • What company is our next customer? Investment? Acquisition?
  • What’s the next big industry we should position ourselves in?
  • What are our competitors up to and what is likely their next move?

And while it’s doubtful you could afford a subscription, or that it even would pay to have one, its newsletter is a goldmine of information — plus it’s well-written and an enjoyable read.

I reached out to Anand Sanwal, CB Insights’ CEO / Co-Founder / Customer Service with the following questions.

Your About page states that CB is revenue-funded. Why did you make the decision not to seek funding?

We were revenue-funded for our first 5.75 years but did take $10M of funding in November 2015. More on that here

What special challenges did you find and how did you overcome them?

In the beginning, it was figuring out how to get our name out there since nobody had ever heard of us.  We started doing data-driven content to stand out and this worked.  It’s been our secret weapon.

Other than that, there are the perennial challenges of recruiting, building a great product and selling. These challenges are not unique to us. They just keep changing as the organization grows.

Regarding Lesson 1 of the CB Insights Quantitative Venture Capital Class, are there more lessons? If yes, are they also free and is there a tag/link that accesses them all?

There are several. They are here, here and here(Be sure to use these links! Ed.)

How useful is your content to entrepreneurs?

Entrepreneurs waste inordinate amounts of time doing diligence on investors and markets, and so it’s very useful to them. Knowing who the most active investors are in a space or who has the highest follow-on rate saves them a lot of time.  

The alternative is Googling around doing lots of data janitor work.  Based on feedback/emails we get in response to our newsletter, founders have been very appreciate of us cutting through the noise with data.

Is there a best way for them to utilize it?

We’re an institutionally oriented product with a nearly $40,000 per year average price so the best way for them to use us is to subscribe to our free newsletter, follow us on Twitter (@asanwal)  and read our research blog. 

Our target customer is not founders/entrepreneurs.

Any other comments or advice that you think would be useful to founders?

I read a great quote (not sure who said this) to “never take advice from someone who doesn’t have to live with the consequences” so take this as my disclaimer.  

Everyone’s situation is different and so there are no absolutes.

But if I had to offer any advice to founders, it is to sell, sell, sell. We did it to some extent, but I wish we’d done it more aggressively because the best type of funding is from customers.  It shows your product is something they want and is the ultimate validation of what you’re doing.  Too many folks mistake raising money from investors and giving away equity as validation. It may not be.

I highly recommend CB Insights; what you’ll learn will provide high ROI for the time you spend. –Miki

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