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Ducks in a Row: How Deep is Your Bias?

by Miki Saxon

Research has proved that there are humans are chock full of inherent biases, looks, gender, height, etc.

Now it turns out that we humans even have a bias regarding fruits and vegetables.

Yup, we want our fruits and veggies to be pretty.

Before you scoff, think back to the last time you went produce shopping. How willing were you to buy something lumpy, bumpy or funny-looking?

Every year some six billion pounds of United States perfectly good fruits and vegetables go largely unharvested or unsold, for aesthetic reasons. These outcasts are being called “Ugly Produce” or “imperfect produce” by the media – or produce that is deformed, wonky, crooked, or long-necked.

Bias is probably one of the most inclusive human reactions.

Think about the general reaction to a hairless cat or dog.

Research has even shown that unattractive babies aren’t held and cuddled as often as attractive ones.

No question that bias runs deep.

But just like the wasted food is the wasted talent.

But some very smart folks who don’t like waste are creating successful companies selling ugly produce and reducing wasted food, too.

So if you’re having problems filling your positions, take a cue from them and drop the bias in favor of finding talent, filling openings and raking in revenue.

You’ll be glad you did.

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