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Ducks in a Row: CSR Goes Straight to the Bottom Line

by Miki Saxon

https://www.flickr.com/photos/justycinmd/5748054859/

Richard Branson started talking about “doing good by doing well” years ago and multinationals across the globe are finally getting on board.

Not because they suddenly grew a social conscience, but because it pays.

CSR or Corporate Social Responsibility has gone global, with companies across the spectrum.

But increasingly, it is what investors, customers, employees and other stakeholders have come to expect and demand. Millennials — industry’s new and future customers — cast a particularly keen eye on companies’ commitment to social impact.

Microsoft, Disney, Gap, JP Morgan Chase, Mattel, Coke, Pepsi, India’s Tata Group and Suzlon Energy, Chinese battery maker BYD, Brazil’s Natura Cosmeticos.

“The better CSR programs, either in emerging multinationals or developed-country multinationals … are not just philanthropy, they’re strategic.”

Internally CSR attracts customers and investors, can be used as a recruiting tool and beefs up retention.

And keep in mind that corporate social responsibility isn’t just for big, wealthy companies. SMB and even solopreneurs are in a position to make a difference, especially in their own local community.

Read the article for ideas.

Look around for a project that excites you and all your stakeholders.

Then do it.

Talk and planning don’t count.

Flickr image credit: JustyCinMD

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