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Ducks in a Row: Neuroscience and Bias

by Miki Saxon

Urko Dorronsoro

This isn’t the first time bias has been the subject of a post, from attractiveness to the inherent dangers of your comfort zone to Google’s anti-bias training and many others.

The most important thing to learn from all this is that you are biased.

So am I and so is the rest of the human race, no exceptions.

Now neuroscience research is looking at bias and what it takes to disable it within an organization well beyond Google’s training approach, which may not do much good.

Unfortunately, there is very little evidence that educating people about biases does anything to reduce their influence. Human biases occur outside conscious awareness, and thus people are literally unaware of them as they occur. As an individual, you cannot consciously “watch out for biases,” because there will never be anything to see.

First, some basics; what is bias?

Biases are nonconscious drivers — cognitive quirks — that influence how people see the world. They appear to be universal in most of humanity, perhaps hardwired into the brain as part of our genetic or cultural heritage, and they exert their influence outside conscious awareness.

The great problem is that people can’t recognize bias until after the fact — if at all.

If you are highly self-aware you can train yourself to know areas in which you are biased based on historical perspective, which, hopefully, will send up warning flags when you face a similar situation.

But the best solution involves a team effort, whether at work, home or during other pursuits.

How then can the negative effects of bias be overcome? Collectively. Organizations and teams can become aware of bias in ways that individuals cannot. Team-based practices can be redesigned to help identify biases as they emerge, and counteract them on the fly, thus mitigating their effect.

Bias is real and it’s not going to go away because it violates what we want to believe about ourselves.

I highly recommend this article, not just for you, but to share with the various teams in your life.

Flickr image credit: Urko Dorronsoro

2 Responses to “Ducks in a Row: Neuroscience and Bias”
  1. MAPping Company Success Says:

    […] agree with Kevin, even in those instances where bias has its basis in neuroscience, it’s better to […]

  2. MAPping Company Success Says:

    […] has proved that there are humans are chock full of inherent biases, looks, gender, height, […]

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