The book was the basis of the talk, I found Mr. Svane to be enlightening, honest and real and all that carried over in his book.
Startup Land was an enjoyable read from a strong entrepreneur, with real stories about the struggle of starting, moving and growing a technology company.
The fact that they started as entrepreneurs in Denmark and moved an embryonic company to the US only increased the complexity and challenges that the three founders had to traverse in making the company a success.
Not only were the founders outside the normal Silicon Valley entrepreneurial eco-system, but they were also in a different country with little access to the information or thinking patterns common in the US. It is a testament to the tenacity and determination, and even more so to the “hustling mentality” of the founders – they were willing to take significant risks and stay completely focused on two things — building a great product and getting immediate revenue on this product.
The author rightly credits the Scandinavian social system for their ability to take some of the risks that they were able to assume — they knew they would never end up on the street homeless, but could suffer a temporary reduction in living standards if they failed. This is radically different than the case in the US and many other countries where startup failure can lead to destitution.
Regardless, the ingenuity and determination displayed during the process of bringing Zendesk from birth to maturity was an inspiration. I’m a serial entrepreneur with international background myself, and I know how much effort is required to make that kind of move.
The major challenge, however, comes with adjusting to the new mindset and culture in your host country. Startup Land discusses this to some extent, but it would have been interesting to get some more insight about it.
Mr. Svane does a good job of synthesizing his experience into practical advice, summarized in special sections at the end of each chapter. As such, the book can be a practical guide to such things as what to consider when hiring team members or how to think about particular aspects of the business.
Also, some of the most interesting, and sometimes funny, parts of the book are found in how the three founders interacted based on their particular personalities and proclivities.
Considering that founder dynamics is one of the most prevalent reasons for startup failure, this information should be studied closely. The difficulties and required tolerance for navigating these issues is core, especially the sensitivity required by the Founder/CEO.
In short, the book is well worth reading — it’s a quick and easy read with practical insights and a good dose of humor.