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A Better Interviewing Approach for Candidates

by Miki Saxon

Startups talk about their “value proposition.”

Sales people present their product as the solution to customers’ “problems/pain”.

As a candidate you should do both.

The smartest candidates recognize this and position themselves as high-value solutions that will make the manager look good to the higher-ups.

Steve Blank’s video explains how to identify and evaluate the value proposition of your product or service, but with very little tweaking you can apply it to yourself.

Candidates who focus primarily on what the company will do for them a la compensation, stock, benefits, promotions, etc., will miss many of the best opportunities, because managers see that attitude as a form of narcissism.

In other words, managers have problems and hire the best solution, i.e., candidate, to solve them.

Or to paraphrase JFK, think not what the manager/company can do for you, but what you can do for the manager/company.

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