Home Leadership Turn Archives Me RampUp Solutions Option Sanity

  • Categories

  • Archives

Ducks in a Row: How Staid got Edgier

by Miki Saxon

How does a company change part of its public face to attract a different/younger market, without alienating its current base?

Kmart, which is not exactly known for its cutting edge ads, did it by finding a way to the right kind of edgy using a great story with humor.

15 million-and-counting YouTube views says it worked.

Doubly impressive because it’s family-friendly—nothing for the modesty police to condemn; everyone is dressed and everything is covered—unlike women’s underwear ads.

Victoria’s Secret it’s not, but I’m willing to bet it sells a whole lot of boxers!

YouTube credit: Kmart

Leave a Reply

RSS2 Subscribe to
MAPping Company Success

Enter your Email
Powered by FeedBlitz

About Miki View Miki Saxon's profile on LinkedIn

About Ryan ryanrpew

About Marc marc-dorneles-cpcu-b8b43425

About KG View KG Charles-Harris' profile on LinkedIn

About Ajo View Ajo Fod's profile on LinkedIn

Clarify your exec summary, website, marketing collateral, etc.

Have a question or just want to chat @ no cost? Feel free to write or call me at 360.335.8054

Download useful assistance now.

Entrepreneurs face difficulties that are hard for most people to imagine, let alone understand. You can find anonymous help and connections that do understand at 7 cups of tea.

Give your mind a rest. Here are 2 quick ways to get rid of kinks, break a logjam or juice your creativity!

Crises never end.
$10 really does make a difference and you'll never miss it,
while $10 a month has exponential power.
Always donate what you can whenever you can.

The following accept cash and in-kind donations:

Web site development: NTR Lab
Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.