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When Hilarious Equals Sales

by Miki Saxon

What’s the holy grail of marketing in these days of multiple media channels?

Viral.

No matter the medium, every marketer’s dream is to have everyone talking/sharing/tweeting/liking whatever they did.

Viral is four million views in four days.

That’s what happened to a startup that applied a proven subscription model to a very old product and made one of the most hilarious, irreverent videos ever.

How great was the effect?

“What [revenue] took me a month, I now do in an hour,” said Hello Flo founder Naama Bloom.

Here’s the video; what do you think?

(I recently wrote posts here, here and here, with links to more information on creating something viral.)

YouTube credit: Hello Flo

One Response to “When Hilarious Equals Sales”
  1. MAPping Company Success Says:

    […] One of the best was the initial ad for a very old product, tampons, sold in a brand new way, subscription, and perfectly focused on new (in every sense) customers. […]

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