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If the Shoe Fits: What and When

by Miki Saxon

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

5726760809_bf0bf0f558_mMany of the people who start companies are focused on getting rich—period.

Entrepreneurship is living a few years of your life as most people won’t so that you can spend the rest of your life like most people can’t. –Anon

But there are many others—more now than ever before and growing—who start companies with a different focus.

They aim to do good by doing well and make the world a better place.

Both would like the tiny bit of immortality that comes with real innovation.

The one thing they all agree on is that whatever it is needs to be done now, because there may not be a ‘later’.

Of course, that goes for everything in life, not just being an entrepreneur.

The most elegant phrasing of ‘why now’ was in a short essay I read recently.

You are older at this moment than you’ve ever been before, and it’s the youngest you’re ever going to get. The mortality rate is holding at a scandalous 100 percent.

That pretty much says it all, so whatever you’ve been “thinking about doing” or “planning” STOP.

Make the future your now and just do it.

Image credit: HikingArtist

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