There’s more than money to be made by applying creativity and imagination to innovate the mundane, especially applying creativity to the communications your customers typically ignore.

Adding a liberal dose of creativity can create great buzz and in many instances that innovation goes viral and provides advertising and brand-building value well beyond anything you planned.

Innovating customer instructions may even save lives.

Seriously.

The safety and emergency procedures video shown by most airlines is a great example of something critical, yet so mundane that most passengers pay absolutely no attention to it.

Whereas Air New Zealand’s video grabs and holds passengers’ attention, proving that even the most mundane communication is a platform for creativity and open to innovation.

What do you think? Would you watch?

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YouTube credit: Air New Zealand

This entry was posted on Thursday, November 15th, 2012 at 1:15 am and is filed under Communication, Entrepreneurs, Innovation. You can follow any responses to this entry through the RSS 2.0 feed.
Tags: clear communications, creativity, culture of innovation
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