Expand Your Mind: Social Innovation
by Miki Saxon
There are multiple articles in two of today’s links, so you may want to bookmark them.
The first is from the IBM Institute for Business Value (to which you can subscribe for free) and offers links to several studies on social CRM. You can also participate in a short survey about how social is being used in your company.
I’ve sent you to The Mix in previous posts; they just posted the winners in each category and they are worth checking out.
We launched the inaugural Harvard Business Review/McKinsey M-Prize for Management Innovation nearly a year ago. Today, we are so proud to announce the grand prize winners as well as the “Management Innovator of the Year” Award.
Last week I wrote about how Facebook was turning “Likes” into endorsements for which it’s paid. That’s changing as part of the settlement of a class action lawsuit.
Facebook has agreed to make it clear to users that when they click to like a product on Facebook, their names and photos can be used to plug the product. They will also be given a chance to decline the opportunity to be unpaid endorsers.
Flickr image credit: pedroelcarvalho
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