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Entrepreneurs: Avoid ‘Greatest’

by Miki Saxon

httpwwwflickrcomphotosjoeshlabotnik456106990“If you act like your wedding day is the greatest moment in your life, it’s all downhill from there.”Elizabeth Johnson

What looks like a throw-away line actually packs a lot of wisdom.

Any moment you consider the greatest moment of your life sets up the same downhill scenario.

If your college graduation is greatest, what comes next?

If you consider the founding of your company, product launch, revenue or even profitability the greatest day of your life what will its acquisition or IPO be?

If the birth of your children rates as the greatest, what will their graduation, marriage, and their children’s births be?

Instead of setting up a downhill move from your life highlights, you can open the future to more just by removing the ‘est’.

If they are ‘great’ moments instead of ‘greatest’ then you are setting your self up for ‘greater’ moments.

Isn’t that a better life scenario?

It is only when you are dying that you can choose the ‘est’ in retrospect.

And I’m willing to bet that you will be hard-pressed to choose just one.

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Flickr image credit: Joe Shlabotnik

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