Entrepreneurs: Akinori Ito and Blest Co, Ltd.
by Miki SaxonIf you had your choice of investing in yet another social startup or in a company that could turn plastic trash into oil which would you choose?
The ultimate recyclers’ fantasy is for people to stop using plastic, but we all know that isn’t going to happen. Berkeley proved that more than a decade ago when it stopped recycling plastic bottles believing if people couldn’t recycle them they wouldn’t buy them (have to wonder what they were smoking); all they accomplished was stuffing their landfill with plastic bottles.
The next best scenario would be to change plastic trash back into oil.
Oil for plastic trash is a dream that came true last year thanks to the ingenuity of Akinori Ito of Blest Co.
Here is his story as told at TEDxTokyo.
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Image credit: TEDxTalks
