Expand Your Mind: 2 Tricks and 2 Treats
by Miki Saxon
Halloween has always been a favorite happening of mine, long before it became one of the top five retailing holidays (actually, I think I read that it is number two). I’ve always looked forward to trick or treating—when I was a kid it meant candy, but these days it has a
First for the tricks.
Trick 1 – I’m sure it will come as no surprise that the rich are getting richer, unlike the rest of us and now it’s been well-quantified.
The top 1 percent of earners more than doubled their share of the nation’s income over the last three decades…
Trick 2 – I take this trick very personally, in spite of the fact that I’ve been guilty of doing it on occasion. The problem is that, like many tricks, it can backfire in ways you’d never think.
“From his perspective [iPhone user] they look like a view of, er, splayed lady parts: ({}). He then ran around his lab showing colleagues excitedly what I had just sent him. Half (mostly men) concurred with his interpretation, and the others (mostly women) didn’t and probably thought he was kind of a desperate perv.” –Lisa M. Bates, assistant professor of epidemiology at Columbia (Blackberry user)
Now come the treats.
Treat 1 – Just in time for Halloween, comes scientific information that may help alleviate any guilt you feel for indulging in some of those bit-size candy bars your kids will collect.
Most people, he said, will be more satisfied by eating a 50-calorie cupcake than a dozen carrot sticks with just as many calories, because the sense of deprivation is less and the craving for “bad” food is calmed, if not entirely extinguished. “Smaller treats give people license to eat it all, which is a very powerful thing,” he said. “Psychologically, it’s exciting and comforting.” –Brian Wansink, Cornell professor and the author of “Mindless Eating”
Treat 2 – In my humble opinion I saved the best for last. May I present you with a link to (sound of trumpets, roll of drums) the 2011 Ig Nobel Prize winners and they are truly superb this year—as they are every year. It makes you wonder how they can keep improving. For those of you unfamiliar with the Ig Nobels, here is a sampling to whet your appetite.
CHEMISTRY PRIZE: Makoto Imai, Naoki Urushihata, Hideki Tanemura, Yukinobu Tajima, Hideaki Goto, Koichiro Mizoguchi and Junichi Murakami of JAPAN, for determining the ideal density of airborne wasabi (pungent horseradish) to awaken sleeping people in case of a fire or other emergency, and for applying this knowledge to invent the wasabi alarm.
REFERENCE: US patent application 2010/0308995 A1. Filing date: Feb 5, 2009.
LITERATURE PRIZE: John Perry of Stanford University, USA, for his Theory of Structured Procrastination, which says: To be a high achiever, always work on something important, using it as a way to avoid doing something that’s even more important.
REFERENCE: “How to Procrastinate and Still Get Things Done,” John Perry, Chronicle of Higher Education, February 23, 1996. Later republished elsewhere under the title “Structured Procrastination.”
Enjoy!
Flickr image credit: pedroelcarvalho
