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What’s In A Name?

by Miki Saxon

Do you have a nickname? I’ll bet you also have a nicktitle—do you know it?

There’s an unwritten equation that who you are (your MAP) = what you do = what you’re called.

When you’re at the top of a company you’re called ‘CEO’.

But what’s the nicktitle? What does CEO mean these days?

When it comes to business titles people are creative and the variations are numerous and telling.

Here’s a tiny sample of what I’ve heard from people when asked to define ‘CEO’ based on what they read and their own experience.

On one hand you have

  • Conceited Egomaniacal Overlord;
  • Caddish Elitist Obstructionist;
  • Controlling Embarrassing Obsessor;

and on the other you have

  • Concerned Energetic Overachiever
  • Caring Enabling Oddity
  • Charismatic Enterprising Optimizer

and in-between you have thousands of variations.

What’s nicktitle?

If you don’t like your own it then it’s time to change your actions, which means changing your MAP.

And whether you consider that good or bad news, the main point never changes—it’s your choice.

For the sake of your staff, family, friends and other stakeholders I hope you choose wisely and well!

Image credit: Marco Bellucci on flickr

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