A great consultant I do work for (rewriting stuff for his clients) asked me if he needed a better bio and I said it would help. Here’s what he wrote back,

Yep, I would like a better bio also. Something like, “Presidents call him for advice. Business tycoons hang on his every word. Movers and shakers get moved and shaken when he speaks…” Unfortunately, my bio should read, “He is a pretty good guy. He has helped a few people. Good father, good husband. Maybe he can help you a little.”

Actually I like the second part better.

Every consultant has the ear of presidents and business tycoons hanging on their words. If you don’t believe me, just read their resumes.

Yeah, right.

Consultants are valuable, especially in tough economic times, but beware the ones who sprinkle the conversation with mover names and talk at length about all the shakin’ going on.

Especially when checking references. (You do check consultant references, don’t you?)

Look instead for the people whose references talk about what they did as opposed to who they know; how they helped and what they did.

And it doesn’t hurt if they’re pretty good people.

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This entry was posted on Thursday, October 16th, 2008 at 4:30 am and is filed under Business info, Communication, Culture, Motivation. You can follow any responses to this entry through the RSS 2.0 feed.
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