A lynchpin for integrating social media tools?
by Miki SaxonImage credit:Gauravonomics
Friday I wrote that age-neutral, fear-related information control is the greatest barrier to the spread of social media tools.
Today I read an interesting post by Hutch Carpenter suggesting that companies create a new position, Social Media Manager, to shepherd, not ramrod, the adoption of SM tools.
Hutch says that “The successful social media manager will be someone who can engage a wide variety of personality types. Who can handle a variety of viewpoints.”
I would add that the person should also have strong shrink-type skills to deal with MAP-based resistance.
With that one addition I think Hutch has hit on good idea, one I hope companies will jump on—or at least cautiously climb aboard.
Do you think that a social media manager makes sense?
