Post from Leadership Turn Image credit: kikashi

Turnover is enormously expensive but turnover rarely stems from salary issues; high salaries won’t buy a strong, motivated workforce and money certainly doesn’t buy loyalty.

I’ve yet to see it fail that when people join a company mainly for the money (in whatever form) they will quickly leave for more money.

So why do people stay? What motivates them to higher levels of productivity and turns them from company employees to company evangelists?

The answer is simple.

Most of us humans have the same top four desires—although not necessarily in the same order,

• To be treated fairly.
• To make a difference.
• To matter [to boss and colleagues].
• To find a home where we can continue growing.

Yesterday, Ken Meador mentioned that average tenure is 11 years—that that can only happen because these desires are being satisfied.

How do you satisfy these desires?

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This entry was posted on Tuesday, April 15th, 2008 at 12:15 am and is filed under About Leadership, Communication, Culture, management. You can follow any responses to this entry through the RSS 2.0 feed.
Tags: company culture, evangelists, Leadership, loyalty, meador, productivity, salary, slowdown, turnover
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