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Corporate Culture: They Will Become Their Parents

by Miki Saxon

I love it. Another article focusing on what companies need to do to hire Gen X and Y—of course they’re a big chunk of the workforce and getting bigger—Gen Y alone is 80 million strong and will compose 44% of workers by 2020.

Not that I disagree with the comments, but that the focus is strictly on doing these things in order to lure younger employees because they demand it, when the same perks will attract works of any age.

‘The move often is aimed at attracting the youngest members of the work force — Generations X and Y — who are more outspoken than their baby boomer predecessors about demanding a life outside the office, said Lynne Lancaster, co-author of When Generations Collide.’

generations.jpgWhat people seem to forget is that the Boomers were plenty disrupting and more demanding than their parents—in fact, historically each generation has disrupted the status quo and demanded more than its predecessor in one way or another.

Just as every generation has focused on various traits of the upcoming generation and deemed them the end of civilization—if not the world. I’m sure our hunter ancestors looked with horror at their gatherer children and predicted starvation if the herds weren’t followed.

I have no problem when Gen X and Y talk their demands and walk when they aren’t met because most of those demands will improve the workplace for all ages, but they would do well to remember that eventually they will become their parents—maybe not to themselves, but to the newer generations agitating for change.

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